Application deadline
29-11-23
Start
13-12-23
Price: 12000
End
31-01-25
Duration
13 months
http://www.polidesign.net
Description
The Master examines the variables essential of a Licensing project, examining the
increasingly stringent relationships with the activities of Brand Extension, Contract and
Merchandising. Today's areas and activities are interconnected with a common goal: to
seek business growth through the enhancement of the brand in all sectors and product
sectors. The proposed training consists of 4 modules which enable students to grasp
the necessary issues in order to to engage in the profession of Licensing Manager
through the study of information related to the contexts of strategy, planning,
communication and distribution. The didactic approach is of an innovative and
interactive nature, as it deals with the themes dealt with in a synergic and transversal
way, and correlates them with each other through a sort of "direction". The student will
have the opportunity to link different subjects together, putting into practice the
different areas of creativity with the partner companies. The training topics are crossed
among them: Construction of Value: Merchandising, Brand-Extension, Licensing,
Brand-Protection; Licensing Project: Marketing, Strategy, Communication, Distribution;
Creative Process: Project Architecture, Design, Production, Service. Traditional lessons
alternate with case discussions, meetings with exponents of the business world,
exercises and application works: Company Visit: field activities to enhance the skills
acquired in the field; Project Work: brand-extension project commissioned by partner
companies: Business Game: simulation game in which to experiment strategic skills
and collaborative spirit.
Educational project
Students can study the synergistic roles that the marketing and creative sectors of the
company perform in the implementation of the most suitable strategies to conceive new
types of products and services. In particular, in the concept of Brand-Extension, we will
discuss how the project develops, from strategy and organization, to the design and
planning of goods to be placed on the market.
Requirements
Students with Bachelor or Master degree can be eligible. Equvalent foreign degrees can be
considered valid.
Location
Milan
Faculty and staff
Director
MARCO TURINETTO
Co-Director
PATRIZIA BELTRAMI
Department/School/Institution
POLI.design S.c.r.l.
VIA DON GIOVANNI VERITÀ, 25
20158
MILANO
Contact person
Dott.ssa ELISA PICCINI
022397225
selezioni@polidesign.net
