Application deadline
31-07-23
Start
29-09-23
Price: 12500
End
30-04-25
Duration
18 months
DIPARTIMENTO DI ARCHITETTURA, INGEGNERIA DELLE COSTRUZIONI E AMBIENTE COSTRUITO
http://www.gsom.polimi.it
Description
The cultural field is experiencing deep changes; nowadays, cultural heritage managers
are strongly encouraged to pay attention in particular to two macro-trends:
sustainability, in a broad sense, and technological innovation.
Financial crises led, above all in Europe, to a progressive reduction of public funds and a
greater participation of private companies in contributions and sponsorships. In addition
to the economic aspects, cultural institutions are reconsidering their role and are
wondering how to define, measure and communicate their cultural and social value.
On the other hand, because of the digital revolution decision makers and museums staff
has to face some challenges:
- The definition of a technological strategy consistent with the mission of the institution;
- The definition of priorities in accordance with the available resources and the
verification of expected impacts;
- The building of a long-term path that is able to "engage" stakeholders with new
languages without sacrificing the cultural aims of the institution.
In this context, the cultural manager is more than ever at the centre of a
transformation that offers opportunities and risks, and he needs to combine the
heritage conservation and enhancement with new technologies and an ever-widening
network of stakeholders.
Educational project
- To manage cultural heritage as an integrate cycle from preservation to valorization To
plan and management financial and human resources of cultural institutions
(performance management, legal framework, process review) To acknowledge the legal
and insurance context of the protection, maintenance and logistics of cultural assets
- To manage assets (tangibles and intangibles) with innovative and sustainable visions
- To develop marketing and communication strategies aimed at the creation on value
within the cultural sector
- To understand how to design an user centered experience reflecting on the innovation
of fruition methods
Requirements
The Master is open to candidates with a Master of Science. For international applicants,
the
equivalent qualifications of the respective university systems will be considered
Location
Milan
Faculty and staff
Director
STEFANO DELLA TORRE
Co-Director
DEBORAH AGOSTINO
Department/School/Institution
POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)
ED. 26/A VIA LAMBRUSCHINI 4C
20156
MILANO
Contact person
VERONICA CENCI
0223992820
0223992844
ipa@gsom.polimi.it
