The Master is a laboratory, structured as an experimental Creative department where al
great theoretical and practical in-depth study is combined with study, research and
experimentation of innovative languages ​​and technologies and new dynamics -
fundamental requirements given the extraordinary global competition taking place on
classic and new media. Young Creatives will work exactly like in a Communication
Agency, in pairs or groups, under the guidance of Creative Directors of the most
important Communication Agencies in Italy and around the world, addressing multiple
briefs with various complexities.
The Master is aimed at those who have the passion, determination and courage to
face the wonderful but also extremely arduous work today more than ever of
Creative, Art Director and Copywriter. The Master will transfer contemporary and
innovative Professional skills in tune with the profound transformations that the
Creative Professions are facing in the new and constantly evolving and increasingly
complex Brand Communication System in so that they can then deal with
safety the world of work. To prepare young people to deal with these new scenarios,
many e will be proposed differentiated communication projects of various difficulties,
from simple to more complex, for classic media and new media under the direction of
Creative Directors of most important Communication Agencies in Italy and in the world
and with interventions by important personalities from the Politecnico di Milano and
professionals of the highest level from various areas of the world of Communication, Art
Direction, Copywriting, Screenplay, Photography, Motion Graphic, Music, Instagram, Ux,
Marketing, Strategic Planner, Digital Strategist, Big Data.
The Specializing Master is addressed to candidates with a Bachelor degree or Master's
Degree or First or Second Level Academic Diploma in Architecture, Engineering, Design,
Humanities, Technical-Scientific Disciplines, Economics, Arts Visual and Curatorial Studies.
Academic qualifications will be considered for foreign candidates equivalent in the
respective academic systems.
Faculty and staff
LUIGI MARCELLO CICCOGNANI
VIA DON GIOVANNI VERITÀ, 25
Dott.ssa ELISA PICCINI