Department
DIPARTIMENTO DI INGEGNERIA GESTIONALE
Description
The Course aims to provide participants with a complete and integrated vision of the main techniques related to brand offer management and branding
Educational project
" • Creating a strong value proposition for a product or a service • Understanding the impact of digital technologies on product, corporate and brand communication • Having a clear and complete vision of the Brand Management process and understanding the implication of Brand Architecture choices • Using Brand Management tools to improve brand equity • Applying methodologies and marketing tools to enhance both intangible services and tangible offer systems "
Requirements
bachelor or master of science. Foreign qualifications will be considered valid as far as equivalent il their respective university system.
Location
Milan
Faculty and staff
Director: GIULIANO NOCI
Co-Director: LUCIO LAMBERTI
Department/School/Institution
POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)
ED. 26/A VIA LAMBRUSCHINI 4C
20156
MILANO
Contact person
FRANCESCO TESTONI
0223992820
executive@gsom.polimi.it