art direction and copywriting - ed.15

DIPARTIMENTO DI DESIGN

The Master is a laboratory, structured as an experimental Creative department where al great theoretical and practical in-depth study is combined with study, research and experimentation of innovative languages ​​and technologies and new dynamics - fundamental requirements given the extraordinary global competition taking place on classic and new media. Young Creatives will work exactly like in a Communication Agency, in pairs or groups, under the guidance of Creative Directors of the most important Communication Agencies in Italy and around the world, addressing multiple briefs with various complexities.

The Master is aimed at those who have the passion, determination and courage to undertake the wonderful but also extremely difficult work of the Creative, Art Director and Copywriter. The new Brand Communication System is constantly evolving and increasingly complex, also in relation to the role of generative artificial intelligence systems. Contemporary and innovative professional skills will be transmitted, in tune with the profound transformations that the Creative Professions are facing. To prepare young people to deal with these new scenarios of the professional world, many and differentiated communication projects of various difficulties will be proposed, from the simple to the most complex, for classic media and new media, under the direction of Creative Directors of the most important Communication Agencies in Italy and in the world and with the interventions of important personalities from Politecnico di Milano and top-level professionals from the various areas of the world of Communication, Art Direction, Copywriting, Screenwriting, Photography, Motion Graphics, Music, Social Media, UX, Strategies, Big Data, AI.

The Specializing Master is addressed to candidates with a Bachelor degree or Master's Degree or First or Second Level Academic Diploma. Equivalent foreign qualifications in their respective University Systems will be considered valid.

Milan

Director: FRANCESCA PIREDDA

Co-Director: LUIGI MARCELLO CICCOGNANI

POLI.design S.c.r.l.

VIA DON GIOVANNI VERITÀ, 25

20158

MILANO

Dott.ssa MARTA PANIGALLI

0223997297

selezioni@polidesign.net