Specializing Masters and Postgraduate Programmes

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BRAND COMMUNICATION, THE DESIGN, CONSTRUCTION AND MANAGEMENT OF THE BRAND - Ed.23

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Application deadline

31-08-23

Start

23-10-23
Price: 13000

End

31-01-25

Duration

15 months
DIPARTIMENTO DI DESIGN
http://www.polidesign.net

Description

From 23/10/23 to 03/11/2023: Didactic activities preparatory to the Specializing Master to fill any gaps in training. No CFUs will be awarded. From 06/11/2023: didactic activities with the award of CFU for the whole class. The master develops professionals in strategic brand communication through the study of skills in the following functions: Account, Strategic Planner and Media Planner.

Educational project

The Specializing Master intends to train professionals with coordination and strategic skills in communication projects concerning accounting, strategic planning and media planning. The training process will cover all aspects of the communication project and, in particular, provide participants with all the elements that make it possible to build and manage the brand (brand equity), the true heart of the communication process. The lecturers, more than 50 in number, are all professionals and managers from the world of communication. In the end, the master's program provides a 500-hour internship in UNA member companies and other communication agencies and companies, is provided. The university master's degree allows the achievement of 60 CFUs.

Requirements

The Specializing Master is reserved for candidates in possession of a University Diploma or Laurea V.O., Laurea or Specialistic / Master's Degree N.O. in Engineering, Architecture, Industrial Design, Economics, humanities or technical-scientific disciplines. Equivalent qualifications will be considered for foreign candidates in the respective academic systems. The selections will take place in chronological order with respect to the date of receipt of the application, until all available places are exhausted. The selection will be made by the Commission. Candidates will be able to participate in one of the online presentation / selection days scheduled during the year.

Location

Milan

Faculty and staff

Director

FRANCESCA PIREDDA

Co-Director

MARIANA CIANCIA

Department/School/Institution

POLI.design S.c.r.l. VIA DON GIOVANNI VERITA' 25 20158 MILANO

Contact person

Dott.ssa ELISA PICCINI 0223997225 selezioni@polidesign.net