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http://www.gsom.polimi.it
MARKETING MANAGEMENT - Ed.7
Application deadline
15-02-23Start
01-03-23Price:
End
01-02-24Duration
11 months
DIPARTIMENTO DI INGEGNERIA GESTIONALE
Description
The Executive Course aims to provide participants with a comprehensive and integrated view of the main issues related to the processes that govern the functions of marketing management."Educational project
The course objective is: -To provide participants with a comprehensive and integrated view of the main issues related to the processes that govern marketing functions. - delve into issues related to the main professional families of marketing with particular reference to product management. - within the sales process, delve into topics related to managing the online customer cycle, building sales networks and channel management. - delve into topics of mobile marketing and social media marketing and the construction of an appropriate system of measures to define the quality of online investmentsRequirements
Bachelor or Master of Science degree. Bachelor or Master of Science degree. For international applicants, the equivalent qualifications of the respective university systems will be considered. At least 3 years of working experienceLocation
MilanFaculty and staff
Director
GIULIANO NOCIDepartment/School/Institution
POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni) ED. 26/A VIA LAMBRUSCHINI 4C 20156 MILANOContact person
Dott.ssa GRETA MAIOCCHI 0223999185 0223992844 executive@gsom.polimi.it
Compulsory Documentation