Specializing Masters and Postgraduate Programmes

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MARKETING MANAGEMENT - Ed.7

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Application deadline

15-02-23

Start

01-03-23
Price:

End

01-02-24

Duration

11 months
DIPARTIMENTO DI INGEGNERIA GESTIONALE
http://www.gsom.polimi.it

Description

The Executive Course aims to provide participants with a comprehensive and integrated view of the main issues related to the processes that govern the functions of marketing management."

Educational project

The course objective is: -To provide participants with a comprehensive and integrated view of the main issues related to the processes that govern marketing functions. - delve into issues related to the main professional families of marketing with particular reference to product management. - within the sales process, delve into topics related to managing the online customer cycle, building sales networks and channel management. - delve into topics of mobile marketing and social media marketing and the construction of an appropriate system of measures to define the quality of online investments

Requirements

Bachelor or Master of Science degree. Bachelor or Master of Science degree. For international applicants, the equivalent qualifications of the respective university systems will be considered. At least 3 years of working experience

Location

Milan

Faculty and staff

Director

GIULIANO NOCI

Department/School/Institution

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni) ED. 26/A VIA LAMBRUSCHINI 4C 20156 MILANO

Contact person

Dott.ssa GRETA MAIOCCHI 0223999185 0223992844 executive@gsom.polimi.it