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marketing management - ed.9

Post Graduate Program (with ECTS)

Application deadline 2025-03-31
Start 2025-03-31
End 2026-02-28
Duration 11 months

Department

DIPARTIMENTO DI INGEGNERIA GESTIONALE

http://www.gsom.polimi.it

Description

The Program, thanks to an intercompany formula, allows the comparison between professionals with different experiences who operate in various public and private sectors, favoring, through discussions, testimonies, group work and a didactic approach strongly oriented towards action learning, an exchange of mutually enriching experiences.

Educational project

Provide participants with a complete and integrated view of the main issues relating to the processes that govern the marketing functions; deepen the issues related to the main professional families of marketing with particular reference to product management. Within the sales process, deepen the issues relating to the management of the online customer cycle, the construction of commercial networks and channel management.

Requirements

Bachelor or Master of Science degree. Foreign equivalent degrees in their repective University Systems will be considered valid.

Location

Milan

DIPARTIMENTO DI INGEGNERIA GESTIONALE

Faculty and staff

Director: GIULIANO NOCI

Co-Director: LUCIO LAMBERTI

Department/School/Institution

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

Contact person

FRANCESCO TESTONI

+39   3479673710

executive@gsom.polimi.it

Compulsory Documentation

Application documents