Department
DIPARTIMENTO DI INGEGNERIA GESTIONALE
Description
The Program, thanks to an intercompany formula, allows the comparison between professionals with different experiences who operate in various public and private sectors, favoring, through discussions, testimonies, group work and a didactic approach strongly oriented towards action learning, an exchange of mutually enriching experiences.
Educational project
Provide participants with a complete and integrated view of the main issues relating to the processes that govern the marketing functions; deepen the issues related to the main professional families of marketing with particular reference to product management. Within the sales process, deepen the issues relating to the management of the online customer cycle, the construction of commercial networks and channel management.
Requirements
Bachelor or Master of Science degree. Foreign equivalent degrees in their repective University Systems will be considered valid.
Location
Milan
Faculty and staff
Director: GIULIANO NOCI
Co-Director: LUCIO LAMBERTI
Department/School/Institution
POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)
ED. 26/A VIA LAMBRUSCHINI 4C
20156
MILANO
Contact person
FRANCESCO TESTONI
+39 3479673710
executive@gsom.polimi.it