Application deadline
30-06-24
Start
01-10-24
Price: 20000
End
31-10-25
Duration
13 months
DIPARTIMENTO DI INGEGNERIA GESTIONALE
http://www.gsom.polimi.it
Description
The international Master in Marketing Management - Omnichannel & Consumer
Analytics (IM4) is a university master coming from the observation that the competitive
context requires an evolution of the marketing professional profile. On one side, it must
be noted the transition from competition based on the characteristics of the
product/service to a competition model based on the company's ability to offer
customers (both B2B and B2C) a personalized multi-channel experience on needs. Not
necessarily functional and usually unique needs, specific of each client. On the other
side, technologies offer the possibility to reach the market in an innovative way, to
collect data about customers along different points of contact and, furthermore, to
process them efficiently, in order to develop information assets on the basis of which it
is possible to define targeted strategies. Furthermore, also thanks to the greater
capacity to supervise these processes, it is possible and is required, today more than
before, to be able to estimate and measure marketing investment returns, in addition to
that, the development of emerging countries creates a lot of competitive pressures that
require policies of continuous innovation to avoid price wars on undifferentiated
products.
Educational project
The international Master in Marketing Management - Omnichannel & Consumer
Analytics aims to develop five key competences necessary to train the new profile of the
marketing professional required by the competitive context of today, as to say: the
ability to combine managerial skills and creativity to design and manage the
relationships between a company and its customers; the ability to combine managerial
skills and creativity to interact with other profiles within a company: R & D, production,
accounting and control, etc..; the ability to study and define the opportunities offered
by ICT and Big Data in different marketing application areas such as communication,
promotion, distribution and analysis; the ability to develop a sense of responsibility and
marketing spending capacity, furthermore, the proper assessment of different types of
marketing actions; to understand the international market conditions, the challenges
and opportunities for the next years.
Requirements
Bachelor or Master of science is required to be eligible. Equivalent foreign qualifications in their
respective University is System will be considered.
Location
Milan
Faculty and staff
Director
DEBORA BETTIGA
Co-Director
ANTONELLA MARIA MORETTO
Department/School/Institution
POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)
ED. 26/A VIA LAMBRUSCHINI 4C
20156
MILANO
Contact person
SILVIA GIANNONE
0223992820
0223992844
infomasters@gsom.polimi.it
