Application deadline
04-05-23
Start
05-06-23
Price: 14500
End
31-07-24
Duration
14 months
http://www.polidesign.net
Description
The program is delivered through company visits, lectures, testimonials, case studies
and project work according to the following teaching modules:
1. Design and Manufacturing Processes
The main production models, technology and their relationship with design skills are
introduced, providing students with a wide panorama of the diverse product typologies
and technological matrixes of the furniture industry.
2. Product Design
The module focuses on the many phases of the design process, from need and
opportunity exploration to conceptual solution definition and from product development
to
engineering. The objective of the course is to provide students with vertical and
transversal abilities through the development of projects that start with a brief provided
directly by companies supporting the educational program of the Master.
3. Design, Brand Direction and Communication.
The module introduces design direction and management principles by linking brand
positioning and identity with supply management and brand expression (brand
positioning
and architecture, product portfolio strategies, brand presence at point of sales, etc.).
The
course aims also to introduce strategies and tools for managing media and digital
distribution channels.
4. Retail, Service and Exhibition Design
The module introduces issues in retail (channel typologies, presence formats, etc.),
point
of sale organization (layout, etc.), user experience (service and experience design) and
integration between the tangible and digital dimension. The course also introduces the
principles of display and product styling, as well as exhibition design.
5. Intership
350 hours of professionalizing projects or 350 hours of curriculum internships at
companies and professional studios, with the aim of experimenting and expanding the
skills acquired during the Master in the world of work.
Educational project
The aim of the Master Course is to provide designers with specialized skills in the field
of furniture design, teaching them to respond to the changes and transformations
occurring in the industry's production systems and markets by using the most
advanced relationship models of integrating the product development processes with
market dynamics and technological advancements.
The program furthermore seeks to complete the training of professionals in industry
working in R&D, marketing and brand management departments and provide them
with the ability to understand and manage design as a lever of competitive advantage.
The course is primarily intended for those already with work experience in the furniture
industry and in related fields seeking to: complete their training, expand their
knowledge base and understand the dynamics of an advanced relationship model
between design, culture and productive systems.
Requirements
Applicants must hold a Bachelor or Master Degree in Architecture, Industrial Design,
Engineering, Economics or Scientific Disciplines (Chemistry, Informatics, Physics).
International students will be evaluated based on equivalent degrees in their home
countries.
Location
Milan
Faculty and staff
Director
ALESSANDRO DESERTI
Co-Director
FRANCESCO ZURLO
Department/School/Institution
POLI.design S.c.r.l.
VIA DON GIOVANNI VERITÀ, 25
20158
MILANO
Contact person
dott.ssa ELISA PICCINI
0223995911
0223995970
formazione@polidesign.net
