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INTERNATIONAL MASTER IN MEDIA AND COMMUNICATION MANAGEMENT - Ed.3

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Application deadline

30-06-23

Start

31-10-23
Price: 18500

End

31-10-24

Duration

13 months
Application documents Contact us
DIPARTIMENTO DI INGEGNERIA GESTIONALE
http://www.gsom.polimi.it

Description

Media & Communication industries are evolving and transforming: new technologies are enabling unprecedented means and channels of interaction with the markets, targets¿ attention is so scarce that new and more engaging ways of communicating are necessary, and data about targets make it possible to develop hyper-personalized approaches to communication while making performance assessment more precise. Companies, media companies, media agencies and communication firms require new skills, fresh minds and innovative ideas at the intersection between creativity and analytical skills. At iMMCM you will uncover your potential and empower your skillset about media and communications.

Educational project

The Master in Media and Communication Management is designed to meet the managerial training needs of graduates in technical, economic and social science related disciplines, with a maximum of three years of experience, who want to carry out a full time training course on issues of media management and communication management. The Media and Communication industry is strongly evolving and transforming: new technologies allow the use of new tools and new channels and these require new engaging communication methods to attract the attention of those to whom the communication is addressed. The Master in Media and Communication Management aims to provide innovative skills to ensure an adequate management of communication and media agencies, with an innovative approach that combines creativity and analytical skills. These objectives are pursued through training methods that, instead of providing a series of theoretical notions, tend to privilege teaching based on practical aspects, on the discussion of business cases and with a strong interaction between the participants and the teacher. These objectives are pursued through advanced training methods, in which moments of online training alternate with moments of in-presence training. "

Requirements

Candidates with a Bachelor of Science can be eligible.

Location

Milan

Faculty and staff

Director

LUCIO LAMBERTI

Co-Director

GIUSEPPE STIGLIANO

Department/School/Institution

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni) ED. 26/A VIA LAMBRUSCHINI 4C 20156 MILANO

Contact person

Dott.ssa SILVIA GIANNONE +390223992820 +390223992844 infomasters@gsom.polimi.it