DIPARTIMENTO DI INGEGNERIA GESTIONALE
The Master in Performing Arts Management (MPAM) is a 20months program designed
for students who wish to pursue a managerial career within the entertainment industry.
The program is designed to provide students with an in-depth knowledge of the
performing arts industry, and to prepare them for a career in any area of the business,
from production to marketing and distribution.
The program is in partnership with ACCADEMIA TEATRO ALLA SCALA and TEATRO
PICCOLO DI MILANO.
The Master's program is planned to prepare global professionals who can bring a solid
cultural and artistic background coupled with economic and managerial skills to the
production of stage performances, with a particular focus on Europe, North America and
Centering the development of each individual student, the curriculum features an
organically structured set of complementary and interdependent modules and activities.
The introductory coursework, addressing cultural policies, outreach and education,
defines the objectives and goals of theatre managers. The course plan continues by
providing methods and instruments - auditing, marketing, communication and PR,
fundraising, project management, legislative framework - to allow professionals to
produce projects that are in line with a given contemporary economic and social
context. The course is completed with an internship at an internationally acclaimed
The Program aims to develop students' entrepreneurship capabilities and their
network. Students will acquire the know-how to work in the artistic-cultural field and to
- Understand the importance of passing on a Cultural Heritage and its positive impact
- Acquire an international perspective on the Performing Arts sector
- Develop project-planning skills for implementing innovative and sustainable cultural
- Know the specific legal, business-related and financial tools
- Use marketing, negotiation, fundraising and communication tools to support and
promote the Performing Arts
Candidates with a B.A. or equivalent. For international applicants, the equivalent
the respective university systems will be considered
Faculty and staff
POLIMI Graduate School of Management
ED. 26/A VIA LAMBRUSCHINI 4C