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EXECUTIVE IN MARKETING & SALES - Ed.2

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Application deadline

15-08-23

Start

01-09-23
Price: 17000

End

01-02-25

Duration

18 months
Application documents Contact us
DIPARTIMENTO DI INGEGNERIA GESTIONALE
http://www.gsom.polimi.it

Description

In relation to the objective of fostering the process of developing continuing education pathways, the time articulation of the University Master's Degree in Marketing & Sales is done by successive accumulation of training credits through various mutually consistent activities (classroom, distance learning, exercises, field projects) for a total of 60 credits corresponding to a total commitment of 1,500 hours. The time frame of the university master's program is a minimum of 18 months, providing training modules of 2 days per month from 9 am to 6 pm. However, variations will be possible in relation to the needs of the companies involved. The program is divided into two main parts: classroom part and a project work of about 6 months on a part-time basis in a project initiated in the relevant company. Classroom classes are divided into three parts: core modules, the general management basics, and elective courses of the participant's choice

Educational project

"Marketing is now an essential component of business competitiveness; it could be said that the boundaries between marketing and strategy are becoming increasingly blurred. The sources of competitive advantage and the center of gravity of an enterprise are indeed moving increasingly downstream, transforming the experience with the customer into the key component of any company's value proposition. The Master's program aims to train managers and practitioners through marketing models and tools that are among the most advanced in the Italian and international scene: due to the combination of field research activities, the development of original models, the laboratories."

Requirements

Candidate holding Bachelor of Science are eligible. For candidates with a foreign degree, equivalent study titles in the respective educational institutions will be considered..

Location

Milan

Faculty and staff

Director

GIULIANO NOCI

Co-Director

LUCIO LAMBERTI

Department/School/Institution

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni) ED. 26/A VIA LAMBRUSCHINI 4C 20156 MILANO

Contact person

FRANCESCA COLUCCELLI 0223992820 0223992844 executive@gsom.polimi.it