Work with usPolitecnico di MilanoPolitecnico di Milano
  1. Home
  2. Programmes
  3. Specializing Masters and Postgraduate programmes

Specializing Masters and Postgraduate Programmes

Back to list

BRAND COMMUNICATION, THE DESIGN, CONSTRUCTION AND MANAGEMENT OF THE BRAND - Ed.22

{0: '{f:translate(key='tx_master_domain_model_master.label.italiano')}', 1: '{f:translate(key='tx_master_domain_model_master.label.inglese')}'}

Application deadline

22-09-22

Start

07-11-22
Price: 13000

End

31-01-24

Duration

14 months
Application documents Contact us
DIPARTIMENTO DI DESIGN
http://www.polidesign.net

Description

Dal 24/10/22 al 04/11/2022: foundation courses, ovvero attività didattiche propedeutiche al master per colmare eventuali lacune formative. Non è previsto il rilascio di CFU. Dal 07/11/2022 inizio delle attività didattiche con rilascio di CFU per l'intera classe. The master develops professionals in the field of strategic brand communication through the study of skills in the following functions: Account, Strategic Planner and Media Planner.

Educational project

Brand Communication is a design activity involving strategic, creative, marketing, and management tools to cope with the growing complexity of communication projects developed in companies in the current scenario. The formative path will start from the analysis of those elements which make it possible the brand equity, intended as the core of every communication process.

Requirements

Candidates with Bachelor or Master of Science in Engineering, Architecture, Industrial Design, Economy, or titles in Humanities or Scientific subjects, can be eligible.

Location

Milano

Faculty and staff

Director

FRANCESCA PIREDDA

Co-Director

MARIANA CIANCIA

Department/School/Institution

POLI.design S.c.r.l. VIA DON GIOVANNI VERITA' 25 20158 MILANO

Contact person

Dott.ssa ELISA PICCINI 3498168510 0223995970 selezioni@polidesign.net