SOCIAL MEDIA & E-COMMERCE IN CHINA - SELECTED TOPICS
(Webinar)
- Language: ENGLISH, ITALIAN
- Campus: AULA VIRTUALE
- Enrollment: 07-09-2023to hour 12:00 on
11-10-2023 - Subject area: Soft skill, personal and career development
- Teacher in charge
- GRASSI FLAVIA
- Credits
- 1
- Hours to attend
- 9
- Prerequisites
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- Max. number of students
- 300
- Selection Criteria
- All Politecnico di Milano students can attend the course.
- Topics:
- e-commerce, marketing, social media
- Tag
- Business and management, Fashion, Information technologies
Description of the initiative
- Social media and digital marketing in China (with a focus on the digital landscape, influencers, marketing for fashion and luxury brands, digital innovation)
- E-commerce and digital sales (with a focus on business strategy, how to run an e-commerce platform, brands, and new trends)
Duration
Calendar
20 October – Into to China/Intro di digital China
Section 1 – Social Media and Digital Marketing in China
25 October - China's Digital Landscape & Guest Speaker TBD
27 October - Digital influence and influencers in China & Guest Speaker TBD
3 November - Digital Marketing for Fashion and Luxury Brands in China & Guest Speaker TBD
8 November – Digital Innovation from China & Guest Speaker TBD
Section 2 – E-commerce and Digital Sales in China
10 November – E-commerce business strategy & Guest Speaker TBD
15 November – How to run E-commerce in China & Guest Speaker TBD
17 November – E-commerce for Beauty Brands in China & Guest Speaker TBD
22 November - New Trends of E-commerce in China & Guest Speaker TBD
24 November – Final Remarks & Interactive final activity
Please, visit the preliminary calendar at the link:
Note
The program consists of 10 days of lessons delivered by experts residing in China, operating within the key sectors of interest for Made in Italy. The scheduled dates for the 10 lesson sessions, which will take place online through a dedicated platform from October 20th to November 24th, are listed below. The individual training sessions and company testimonials may be conducted in Italian and/or English and will be communicated as soon as they become available.
Students enrolled in the "Social Media & E-Commerce in China - Selected Topics" module (1 ECTS) can choose three lectures among the ten scheduled in the complete course.
Please, have a look at the programme available at the link
where you can find preliminary information on the lectures language