Over the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Booking.com, Uber and TripAdvisor). This phenomenon is known as the "Platform Revolution", where platforms can be (broadly) defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared. These platforms have a great ability to attract funds and grow rapidly, relying on external resources (e.g. private houses for Airbnb or private cars for Uber), with a significant impact on the market. These companies mainly act as intermediaries, attempting to reduce frictions in the market and helping the supply and demand sides of a product or service to find each other.  In many organizations operating in almost all industries, digital platforms are considered a huge innovation, something on the edge even today. Still, even newer technologies are already here to challenge what we are still learning on these new types of organizations. The metaverse is definitely one of them, a set of technologies that are opening up new spaces for innovation¿and for platform thinking.  This course has a double objective:

• To understand the key peculiarities of platforms, the main typologies, the design variable of a platform based business model and their data-related opportunities
• To identify innovation opportunities based on platform models, triggered by the metaverse and the rising new technologies

 Therefore, the course will be based on two different kinds of activities:

• The development of a critical attitude towards the platform models, through the attendance of 5 hours of MOOCs on Platform Thinking
• The participation to two "hands-on" activities:
  • The Metaverse Lab: in collaboration with METID, the chance to "enter" in the metaverse and to directly experiment what can be done now in the virtual reality space
  • The Platform Thinking Hackathon: the goal is to explore possible future platform business models in the metaverse developing innovative ideas

dal November 2022 a November 2022