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OPEN HOUSE BY LEROY MERLIN_ FUORI SALONE 2023_EVENT_ MILANO

(Practical activities, Exhibitions, Workshop)

  • Language: ENGLISH, ITALIAN
  • Campus: MILANO BOVISA
  • Enrollment: 16-02-2023to hour 12:00 on
    02-03-2023
  • Subject area: Soft skill, personal and career development
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Teacher in charge
PICCINNO GIOVANNA
Credits
5
Hours to attend
50
Prerequisites
  • Students attending the BSc _3° year, MSc_1°- 2° years:
  • Interior Design and Interior and Spatial Design
    Communication Design (BSc, MSc)
    Industrial Product Design (3°- BSc)
    Product Service System Design
  • Skill in developing innovative concepts evolved in the field of events and installations as well as in the communication of the narrative contents of the event itself.
  • Soft skills, and ability to work in interdisciplinary and international teams.
  • Knowledge of the leading design and rendering software and the Adobe package.
  • English language knowledge.
Max. number of students
40
Selection Criteria
  • Average exams
  • Evaluation book.  The portfolio should illustrate the following competencies:         
    • Skill in developing innovative concepts evolved in the field of events and installations as well as in the communication of the narrative contents of the event itself.
    • Soft skills, and ability to work in interdisciplinary and international teams.
    • Knowledge of the leading design and rendering software and the Adobe package.
    • English language knowledge.
    • A motivational letter is welcome as an introduction.
Topics:
EVENT, INSTALLATION, INTERIOR DESIGN, SUSTAINABILITY, communication and presentation skills
Tag
Communication design, Interior design, Product design, Service design, Environmental and social sustainability, Career development

Description of the initiative

THE COMPANY
Leroy Merlin Italia is a multi-specialist company that offers the possibility of improving one's home thanks to the complete solutions of products and services. Arrived in Italy in 1996, Leroy Merlin now has 51 points of sale distributed throughout the country for a turnover of over 1.64 billion euros. www.leroymerlin.it
BACKGROUND
The Fuorisalone 2023 represents the 2nd Leroy Merlin participation in this event, an opportunity to be able to better express our concept.
PROJECT EVOLUTION 2023
The evolution of the 2023 project aims to enrich the initiatives and contribute to the launch of a new area: the PORTA VENEZIA DISTRICT, which for the first time overlooks the Fuorisalone.
We will occupy the Casa Nervesa space, an open space of about 450 square meters, proposing the OPEN HOUSE event.
THE LEROY MERLIN 'OPEN HOUSE' CONCEPT
The OPEN HOUSE concept comes from the Company's positioning and interprets the themes of the 2023 edition of the Fuorisalone: FUTURE LABORATORY. Design, agent of change. #circular economy #collective action #sustainable planning #urban regeneration #design #change #energy crisis #alternative ideas www.fuorisalone.it/it/magazine/focus/article/1081/fuorisalone-2023-theme
Open House by Leroy Merlin. A new & open way of living.
After the pandemic "the house is reborn more beautiful, efficient, inclusive, a new engine of life and re-adapts to the new needs of the inhabitants and the planet.
The concept declines according to 4 pillars:
Offer with a focus on Made in Italy brands and products
Innovation to present new sales formats in Milan and Italy
Sustainability to present concrete projects aimed at promoting an inclusive economy
Events & Experiences with talks and open workshops
DESIGN ACTIVITIES_Passion in Action
Study of EVOLVED CONCEPTS for 3 installations whose structure includes 3 "reinvented houses":
  • 1st HOUSE is a real open house, which opens up to light, greenery, and color, which can be crossed where visitors can interact.
  • 2nd overturned HOUSE, a structure consisting of an overturned house symbolizes a house that adapts people, to the new ways of living home today, with multifunctional spaces for many stories to be experienced (welcoming, working, family, animals, passions, and hobbies, gymnastics)
  • A 3rd HOUSE expresses the concept of well-being and energy efficiency that is capable of generating an attractive visual impact and interaction with the public.

Duration

dal March 2023 a March 2023

Calendar

  • 6/03/2023 Inizio 9:15, fine 19:15 con un'ora pausa pranzo > Lancio brief progetto con Company, fase_Co-design, e organizzazione attività con docenti e tutor
  • 7/03/2023 Inizio 9:15, fine 19:15 con un'ora pausa pranzo > Sviluppo fase_Exploration e tutorial in aula con docenti e tutor
  • 8/03/2023 Inizio 9:15, fine 19:15 con un'ora pausa pranzo > Presentazione a Company 1° fase_ Exploration /fase_Co-design
  • 9/03/2023 Inizio 9:15, fine 19:15 con un'ora pausa pranzo > Sviluppo fase_Creation_ Concept evoluti, tutorial in aula con docenti e tutor
  • 10/03/2023 Inizio 9:15, fine 19:15 con un'ora pausa pranzo > Presentazione finale Creation_Concept evoluti, alla Company e allo staff docente.

Seguirà nella settimana successiva, con calendario da definirsi, la selezione Concept_evoluti da parte della Company.
Solo per i 3 progetti selezionati, uno per ogni concept di CASA (n.3), seguirà la fase_Implementation delle installazioni da realizzare per l'Evento.

Note

Final recognition is foreseen for the projects selected for the Event

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