Spatial Augmented Reality as a Key for co-creativity (SPARK)

Polimi role:
Coordinator

Project website

Scientific coordinator:
Gaetano Cascini

The SPARK project aims at realizing a responsive ICT platform that exploits the potential of Spatial Augmented Reality for supporting and fostering collaborative creative thinking in the design process, by reducing language barriers due to diversity of background and sketching skills of the design team members. Spatial Augmented Reality enhances the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. This empowers the conception of new ideas, especially in the fields of product and packaging design, where the need to reduce the realization of physical prototypes is strongly felt. The project aims also at validating the effectiveness and efficiency of the SPARK platform on a real operational environment and at fostering its deployment by the SME creative industries.

Program: Horizon 2020

Subprogram: Pillar II - Industrial Leadership

Call: H2020-ICT-2015

Topic: ICT-19-2015: Technologies for creative industries, social media and convergence

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