Goals 
The main workshop aims to develop soft skills in applying advanced tools and technologies (artificial intelligence) to represent space and design, thanks to the control of visual rhetoric techniques and the experimentation of digital creation technologies. 2D and 3D image manipulation (artificial intelligence, generative modelling, augmented and/or immersive reality).
These skills are functional to the design of the discretized visualization of the spatial project in elaborate plans (tables and movies) or virtual spaces for digital and hybrid realities, the valorization of cultural heritage and other applications in the creative industries.
The workshop aims promoting collaborative skills in the search for new solutions through experimental applications with innovative techniques and tools, to learn to interact with the evolution of digital tools and the transformation of the paradigms of space and project representation.


Tools 
The course is configured as a design workshop applied to space visualization, with frontal lessons on a theoretical-critical framework (visual rhetoric) and instrumental (advanced digital applications).
It is divided into six days in classroom (25 hours in two weeks). It is interspersed with a minimum of the same number of independent commitments by the participants, who must participate actively. Participants will experiment in small groups (3/5 people) with the application of rhetorical figures of speech to the design of different forms of representation of space, using specific digital techniques and interaction with generative tools in the creation of digital spaces and flat images, integrating traditional tools and methods with the digital tools offered by Artificial Intelligence.
The program includes an introduction focused on the expressive languages of 20th-century architectural drawing about the rhetorical assumptions of visual communication, with a discussion of the possible application of rhetorical figures of speech to the communication of the project and the identification of innovative techniques and tools and their experimental application in the construction of digital images and spaces, focused on the project representation or applied to the creation of virtual and hybrid spaces serving future digital infrastructures.
The alternation of frontal communications, aimed at creating a homogeneous knowledge base of the theoretical-critical aspects and the potential offered by digital evolution, with the discussion and organization of a group project aims to develop the imagination/definition of new solutions starting from the integration of available and innovative tools (graphic and generative software, artificial intelligence, immersive simulation hardware).

dal July 2024 a July 2024