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Complementary courses

OSPITAMI DESIGN: DESIGNING ICONIC PRODUCTS, IN THE STYLE OF CASTIGLIONI, FOR MILANESE HOSPITALITY.

Enrollment: from 13-11-2025 to hour 12:00 on 24-11-2025
Enrollment open
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Language: ENGLISH, ITALIAN
Campus: MILANO BOVISA
Subject area: Soft skill, personal and career development
Hackathon Workshop Contest
Docente responsabile
VENANZIO ARQUILLA
CCS proponenti
Design del prodotto industriale - Integrated Product Design
CFU
3
Ore in presenza
20
Prerequisiti
Open to all students of the School of Design (bachelor/master).
Individual and interdisciplinary team works are admitted (teams formed at the start or self-organized).
No specific technical prerequisites; interest in design culture and hospitality is required.
N° max studenti
100
Parole chiave:
Design for hospitality – sustainability – innovative concept, Product Design, castiglioni, memorabilia
Tag
Interaction design, Interior design, Product design

Descrizione dell'iniziativa

The project invites students to create a product-gadget that distinctively represents the spirit of Milanese hospitality, inspired by the design values promoted by Achille Castiglioni.
The activity, in collaboration with the association Ospitami, with the Fondazione Castiglioni and under the patronage of the School of Design, culminates with the award ceremony at the ADI Design Museum related to the premio PACDO (Premio Achille Castiglioni Design & Ospitalità).
The path, coordinated by Profs. Arquilla and Bolzan, encourages reflection on hospitality, local identity, and the social value of design, fostering critical thinking, effective communication, and rapid prototyping.
The project, open to all students of the School of Design, is designed to enhance the talent of young designers who will be called to rethink the guest experience by combining functionality and beauty according to the spirit of the great Italian design master.

Objectives
- Develop a critical reflection on themes of welcome, inclusion, and cultural identity
- Design an object/gadget emblematic of contemporary Milanese hospitality
- Tell the project in a short presentation video (max 30 seconds)

Presentation of results and Award Ceremony

On the occasion of the PACDO 2025 event (https://www.designeospitalita.it/), at the ADI Design Museum on December 19, 2025, projects will be presented. Awards are planned for the best projects, defined based on the number and types of objects presented. The evaluation committee will be chaired by Giovanna Castiglioni and composed of members of the Associazione OspitaMI and professors from Politecnico di Milano.

The PIA will be coordinated by Profs. Venanzio Arquilla and Patrizia Bolzan.

Periodo di svolgimento

dal November 2025 a December 2025

Calendario

18 Novembre 2025 - ore 13.15 aula B2.1.16 - Presentazione progetto e raccolta adesioni
26 Novembre 2025 - ore 17.15 aula B2.2.13 Prima revisione
entro la data di consegna, in base alla disponiobilità dei partecipanti, saranno definite almeno 2 revisioni intermedie ulteriori, in orari e date compatibili con la didattica istituzionale
15 Dicembre 2025 - consegna elaborati
18 Dicembre 2025 C/O ADI Design Museum - Presentazione progetti e Premiazione