Specializing Masters and Postgraduate Programmes

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FASHION DIRECTION: BRAND & COMMUNICATION MANAGEMENT - Ed.11

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Application deadline

02-12-22

Start

20-01-23
Price: 16500

End

30-01-24

Duration

12 months
DIPARTIMENTO DI DESIGN
https://www.milanofashioninstitute.it/

Description

The educational model adopted is characterized by multidisciplinary educational activities. The project draws on innovative teaching methods including the following activities: WARM UP: 80 hours. Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications. These activities enable participants to fill several gaps with reference to the background studies they carried out previously. Warm up courses can be attended entirely or partially, depending on the profile of the individual participants. They are carried out through lectures and exercises and there is no final test. FASHION PILLARS: 140 hours. Didactical activities of introduction to the knowledge of the fashion industry, its evolution and historical criticism, the predominant organizational models, the main products' typologies and the instruments necessary to explore and know the fashion market, and finally the techniques of project management. Fashion Pillar Courses are carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, specific depending on the module. FASHION PROCESSES: 180 hours. Educational activities aimed to the formation of specific competences in managing key processes that characterize the functional and professional areas identified by the master. They are carried out through lectures and direct testimony from professionals. FIELD PROJECTS: 238 hours. Educational activities aimed at field testing the competences and skills learned during the previous courses, through team- fieldprojects that involve groups of students working on real topics agreed with companies. EMPOWERMENT, INTERNSHIP,CURIOSITY: 542 hours. Education activities for the development of relational skills of students, through internship in leading fashion companies. FINAL THESIS: 40 hours.

Educational project

The Master stems from a clear cultural and scientific objective of training new professional profiles able to understand the changes in the fashion industry and to trigger innovation in the organization of creative, managerial, commercial and communication process. The profiles formed in the Master are the result of years of research and training in the fashion industry by the excellent Milanese universities, each oriented to different and crucial aspects: management, design and communication. In particular, these professionals are a sort of "hybrid", with multidisciplinary training, able to act proactively as "intermediaries" between the purely creative profiles (designers, art directors, architects, visual) and purely managerial profiles (marketing, commercial, production controller). These wider competencies, that often in companies are acquired only after years of experience in various business areas, have been finalized in areas considered strategic for the fashion business, especially in the current phase of revision and reorganization determined by conditions of crisis : BRAND & COMMUNICATION MANAGEMENT, the management of integrated communication processes through the use of different languages and media with particular reference to the 2.0 and digital tools.

Requirements

Students with a Bachelor of Science o Master of Science degree can be eligible. For foreign candidates, equivalent qualifications will be considered in the respective systems of studies.

Location

Milan

Faculty and staff

Director

ALBA CAPPELLIERI

Department/School/Institution

MILANO FASHION INSTITUTE VIA DURANDO 38, BOVISA 20158 MILANO

Contact person

Prof. NICOLA GUERINI +390230316640 info@milanofashioninstitute.it