Application deadline
02-12-22
Start
20-01-23
Price: 16500
End
30-01-24
Duration
12 months
https://www.milanofashioninstitute.it/
Description
The educational model adopted is characterized by multidisciplinary
educational activities. The project draws on innovative teaching methods including the
following activities: WARM UP: 80 hours. Educational activities aimed at providing an
instrumental and basic training, through the learning of tools, techniques,
methodologies and the use of specific software and applications.
These activities enable participants to fill several gaps with reference to the background
studies they carried out previously. Warm up courses can be attended entirely or
partially, depending on the profile of the individual participants. They are carried out
through lectures and exercises and there is no final test.
FASHION PILLARS: 140 hours. Didactical activities of introduction to the knowledge of
the lifestyle, its evolution and historical criticism, the predominant organizational
models, the main products' typologies and the instruments necessary to explore and
know the fashion market, and finally the techniques of project management. Fashion
Pillar Courses are carried out through theoretical lectures, seminars and exercises.
Each
module has a final assessment exam, specific depending on the module.
FASHION PROCESSES: 180 hours. Educational activities aimed to the formation of
specific competences in managing key processes that characterize the functional and
professional areas identified by the master. They are carried out through lectures and
direct testimony from professionals. FIELD PROJECTS: 202 hours.
Educational activities aimed at field testing the competences and skills learned during
the previous courses, through team- field projects that involve groups of students
working on real topics agreed with companies. EMPOWERMENT, INTERNSHIP,
CURIOSITY, ENTREPRENEURSHIP & START UP: 578 hours. Education
activities for the development of relational skills of students, through internship in
leading companies. FINAL THESIS: 40 hours.
Educational project
The most important Italian and International brands in the fashion and luxury
ecosystems have been able to evolve and implement new strategies in the last decade.
Be it managerial or design-related, these new initiatives were conceived to cater for an
evolving competitive system and for a more demanding consumer. Not only fashion
brands, but also lifestyle brands are extending their own vision and applying their
brand
values to a variety of sectors such as luxury, design, clothing, jewelry, beauty &
cosmetics, all the way to the most advanced innovation in the experience sectors.
The key to the success of the aforementioned strategies is the unique capability to
unite
creativity, design and positioning strategy, creating products and services with a
common denominator: knowing how to properly manage more and more hybrid
processes between design and innovation.
The University Master in Fashion Direction: Brand & Lifestyle Management (60 CFU) is
addressed to junior profiles aiming to enter the fashion and luxury world, with a solid
knowledge of managerial strategies and typical marketing procedures of the top of the
range fashion luxury and lifestyle brands. This course will focus on business logics in
the
fashion industry, to buying and merchandising processes, up to the management of
marketing and digital communication strategies.
The main graduating professional figures will be Junior Brand Manager, Merchandiser,
Buyer, CRM Manager, Digital Manager and Marketing Manager.
New Junior Professionals, to discover how to manage upcoming challenges in terms of
heritage, storytelling, and ??know how??, projected into an increasingly digital context.
From fashion, to branding, to luxury.
Requirements
Students with a Bachelor of Science o Master of Science degree can be eligible.
For foreign candidates, equivalent qualifications will be considered in the
respective systems of studies.
Location
Milan
Faculty and staff
Director
ALBA CAPPELLIERI
Department/School/Institution
MILANO FASHION INSTITUTE
VIA DURANDO 38, BOVISA
20158
MILANO
Contact person
Prof. NICOLA GUERINI
+390230316640
info@milanofashioninstitute.it
