Application deadline
09-12-22
Start
23-02-23
Price: 12000
End
29-02-24
Duration
13 months
http://www.polidesign.net
Description
The course consists of the following elements:
- Lectures and workshops.
Each topic will be presented to students through both theory and case studies, and
then
verified by carrying out tasks based on real projects. Highly qualified faculty of
Polytechnic university professors and industry experts will train students to become
professional.
- Recurring progress and team-building meetings.
Monthly, on established days, students will have a chance, together with the rest of the
class, to check their progress in terms of learning and teamwork. On these occasions,
each student will be able to discuss with professors his/her professional growth, as well
as any eventual projects or personal initiatives.
- Design your Career
Students will acquire the awareness to recognize aptitudes and motivations and define
professional goals. They will learn to recognize the opportunities in the changing
market
and plan the strategy to reach the stages of their professional career.
- Project work.
Acquired by students over the course of studies, their project skills will be put to test
through three different project tasks, where students will be assigned their briefs by
real clients. Divided into groups, the class will work as a real communication agency,
respecting deadlines and goals, confirming them with the client throughout the sales
phase.
- Internship.
The course will end with a 500-hour in-company internship, where the participants will
have a chance to apply their knowledge acquired during the Master course, under the
supervision of experts with different professional profiles with years of experience in
the
web industry.
A final exam gives formal certification to each student?s course of study.
Educational project
Master is a first-level university degree of the Milan Polytechnic University, designed to
prepare specialists capable of projecting, managing and monitoring marketing and
digital communication strategies. The course of studies will focus on conveying a
project
method and technical skills, allowing students to interpret the current changes in the
communication sector today, and the opportunities offered by the new technological
scenarios, in order to assist companies in their
transition from traditional to integrated communication methods. LISTENING,
STRATEGIZING and MONITORING are the cornerstones of the process that will bring
students to executing digital communication ecosystems in line with brand values and
objectives and focusing on the relationship between companies and users of the Web,
according user centered design approach. Graduates will combine strategic and project
management skills, gain experience
in the choice of communication channels and technical competency.
They will be able to cover the following positions: Digital Strategist, Digital Account,
Digital Project Manager, Digital Officer
Requirements
Candidates must hold a university degree. Foreign students may present equivalent
degrees earned abroad.
Location
Milano
Faculty and staff
Director
FRANCESCA PIREDDA
Co-Director
GIULIA SORMANI
Department/School/Institution
POLI.design S.c.r.l.
VIA DON GIOVANNI VERITÀ, 25
20158
MILANO
Contact person
Dott.ssa ELISA PICCINI
0223997225
0223995970
selezioni@polidesign.net