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VALEXTRA DESIGN WORKSHOP: VM TOOLS CONCEPT GENERATION

(Practical activities, Awards, Workshop)

  • Language: ENGLISH, ITALIAN
  • Campus: SPAZIO ESTERNO AL POLIMI, AULA VIRTUALE
  • Enrollment: 10-01-2023to hour 12:00 on
    17-01-2023
  • Subject area: Soft skill, personal and career development
Application completed, activity in evaluation
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Teacher in charge
INGARAMO MATTEO ORESTE
Credits
5
Hours to attend
50
Prerequisites

MSc students from the School of Design, the following skills are required:
- Skills in product design.- Knowledge of fashion products and materials is preferred. - Knowledge of visual merchandising is preferred.- 3D modeling applications (e.g., Rhinoceros, Solidworks, PTC Creo, Inventor, or similar).- Rendering applications (e.g., Keyshot, V-ray, Twinmotion, or similar).- Proficiency in the English language

Max. number of students
25
Selection Criteria
1) First selection phase: CV, portfolio, and cover letter, before 20/01/2023.2) Second selection phase: the candidates who passed the first selection will be evaluated in an oral interview from 23/01/2023 to 27/01/2023.If you are selected, you will be invited to the launch of the project, tentatively planned for 03/02/2023.

Topics:
Product design for Retail, design for luxury
Tag
Interior design, Fashion design, Product design, Engineering

Description of the initiative

Initiative Description The initiative intends to challenge participants' ability to develop original concepts and experiences for Valextra's Retail Free standing boutiques and Department Stores. Young designers are requested to create innovative and sustainable solutions that allow Valextra's Collections and Creations to be displayed to their greatest advantage in accordance with specific guidelines and brief.
Initiative Scope  To design a set of Visual Merchandising tools with a range of functionalities that enhance the Merchandising display with the following goals:- Increase the product visibility- Increase the display capacity- Engage and trigger the clients to discover the collection- Enhance Client experience- Functional for specific products- Timeless or Adjustable- Increase conversion rate and sales- Easily adaptable to any collection - Easily fit with all the store concepts at a worldwide level The outputs of the project will be product concept generation and development, consisting of presentations of design proposals based on the scenarios identified in consultation with the company, accompanied by pre-industrial level graphics, sketches, renderings, 3D models, and technical drawings, with the pre-industrial assessment of processes and costs.
Prizes Valextra may select from the submitted proposals: the selected project participants will be awarded a prize by the Design System of the Politecnico di Milano.Valextra is also committed to hosting the selected participants for a period of Curricular Internship, during which the participants will proceed with developing the concepts outlined during the workshop.

Duration

dal February 2023 a March 2023

Calendar

Timeline e MilestoneIl progetto inizia il 03/02/2023 e si conculde il 03/03/2023, secondo le seguenti tre fasi: Assess

  • Il briefing (03/02/2023)
  • Visite ai punti ventita di Valextra e dei competitor
  • Ricerca di documenti

Design

  • Lavori di Gruppo e revisioni (i partecipanti lavoreranno in gruppi definiti dalla Direzione Scientifica del progetto)
  • Presentazione mid-term (16/02/2023)

Delivery

  • Presentazione finale (03/03/2023)
  • Annuncio del premio



CALENDARIO 

03/02/23Briefing kickoff with participation in presence
09/02/23Review of the project with participation in blended
16/02/23Mid-term presentation with participation in presence
20/02/23Review of the project with participation in blended
23/02/23Review of the project with participation in blended
27/02/23Review of the project with participation in blended
03/03/23Final delivery with participation in presence



Timeline and MilestoneThe project begins on 03/02/2023 and concludes on 03/03/2023, followed by three stages: Assess

  • The briefing (03/02/2023)
  • Visits to stores of Valextra and Competitors
  • Document research

Design

  • Group works and reviews (participants will work in predefined teams)
  • Mid-term presentation (16/02/2023)

Delivery

  • Final presentation (03/03/2023)
  • Award announcement

Note

Portfolio submission max 5mb
Interview @ https://politecnicomilano.webex.com/join/matteo.ingaramo

Prizes Valextra may select from the submitted proposals: the selected project participants will be awarded a prize by the Design System of the Politecnico di Milano.Valextra is also committed to hosting the selected participants for a period of Curricular Internship, during which the participants will proceed with developing the concepts outlined during the workshop

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