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REDUCING CO2 BY REDESIGN OF ARTIFICIAL GREEN PRODUCTS

(Workshop)

  • Language: ENGLISH
  • Campus: MILANO BOVISA
  • Enrollment: 14-04-2023to hour 12:00 on
    03-05-2023
  • Subject area: Tech and society
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Teacher in charge
FERRARO VENERE
Credits
3
Hours to attend
20
Prerequisites

The Design Workshop is addressed to master Students from the School of Design, enrolled in the following:DESIGN & ENGINEERINGDIGITAL AND INTERACTION DESIGN DESIGN DELLA COMUNICAZIONE The following expertise is needed:
- Product Design and Communication Design competence- 3D Modelling- Rendering

Max. number of students
15
Selection Criteria
Evaluation of CV, portfolio, and motivation letter.
Topics:
circular economy, company-based project, material design, positioning, product design
Tag
Interaction design, Communication design, Product design, Materials

Description of the initiative

Are you interested in the Circular Economy and the reduction of CO2 emissions? Are you interested in developing projects that use ecological and sustainable materials in collaboration with a corporate company?This initiative challenges the participants to develop an original concept for the ‘vertical green' category within the Leroy Merlin products catalogue.Young designers are asked to create innovative and sustainable solutions and study their possible communication and positioning strategy on a preset brief.

The Workshop challenges the participants' creativity towards imagining scenarios and design solutions: young designers will be invited to propose creative and sustainable solutions to reduce the environmental impact of products selected from Leroy Merlin's catalogue through a set brief. The experience is part of a broader research project aiming to identify products and materials that satisfy environmental impact reduction, UX, expressive-sensorial qualities, and production process efficiency. Within this frame, research on materials has been conducted that identified three categories: non-conventional (historically used and known), conventional (innovative but usable), and emergent (experimental stage). In parallel, digital marketing and social listening tools have been employed to support the market analysis and provide the basis for designing the communication positioning strategy of the identified solutions and the messages needed to make audiences understand the benefits of the proposed innovations.
The research results will be provided to the students to be used as a starting point for the design activity.

Duration

dal May 2023 a June 2023

Calendar

5 maggio: lancio brief
Revisione 1: 12 Maggio
Revisione 2: 24 maggio
Revisione 3: 14 Giugno
Presentazione finale: 21 Giugno

Le date delle revisioni potranno subire delle modifiche sulla base delle esigenze del calendario accademico e dei corsi seguiti dagli studenti selezionati.

5th May: Brief Launch
12th May: 1st revision
24th May: 2nd revision
14th June: 3rd revision
21st June: Final presentation

Dates can be subjected to variations depending on the necessity of the academic calendar and those of the courses followed by the participant students.

Note

A winning project will be selected from the concept developed: the authors of the selected Project will be awarded by the Design System of the Politecnico di Milano.

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