LUXURY, FASHION AND DESIGN BETWEEN TANGIBLE AND INTANGIBLE: A POINT OF VIEW
(Convegni, Seminars, Conferences)
- Language: ENGLISH
- Campus: AULA VIRTUALE
- Enrollment: 27-04-2021to hour 12:00 on
13-05-2021 - Subject area: Soft skill, personal and career development
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- Teacher in charge
- CAPPELLIERI ALBA
- Credits
- 3
- Hours to attend
- 25
- Prerequisites
Students (L / LM) of the Politecnico di Milano.
- Max. number of students
- 200
- Selection Criteria
- Priority will be given to students on the Bachelor's Degree Course in Design della Moda and the Master's Degree Course in Design for the Fashion System;
Followed by L/LM students from the School of Design and finally the rest of the students from the Politecnico in order of arrival. - Topics:
- BRANDING, CRAFTMANSHIP, CREATIVITY, DESIGN, EXPERIENCE DESIGN, FASHION, INNOVATION, LUXURY, ORGANIZATION, RETAIL, STRATEGY
- Tag
- Arts and craft, Business and management, Fashion design, Fashion, Manufacturing
Description of the initiative
The "luxury" market has had a strong acceleration in the last 20 years in terms of volumes and consumers profiles, redefining the business rules: from a traditional artisanal context to a structured modern industry, in the respect of the highest quality and the original brands codes. In this new scenario it is important to share who are the main companies as well as the role of the most important geographies. In an evolving market the course has also the objective to underline the need for the innovation, as well as how to revamp the most traditional products. For the students interested in joining the market, it will be fundamental to support their choice by sharing the main objectives in the management roles as well as the growing importance of direct distribution in a logic of business efficiency.
THIS CLASS OFFERS THE UNIQUE VISION OF ENZO EQUESTRE, A TOP MANAGER SERVING IN THE LUXURY INDUSTRY FOR OVER 30 YEARS.
THIS CLASS OFFERS THE UNIQUE VISION OF ENZO EQUESTRE, A TOP MANAGER SERVING IN THE LUXURY INDUSTRY FOR OVER 30 YEARS.
- HE WILL SHARE WITH US HIS PERSPECTIVE ON LUXURY IN 5 LESSONS DEDICATED TO:
- 1.Luxury and fashion evolution, from the artisan vision to a large elite phenomenon
- 2.The product construction, the icon, the collection
- 3.The different roles in a creative company
- 4.The retail network as a tool (or the main way) to connect with the market
- 5.The more diffused business development models
Duration
dal May 2021 a May 2021
Calendar
from May 17 to 21, at 5pm (every day)