FUTURE TRENDS FOR WINERIES AND THEIR LANDSCAPES: A RESERCH ON LANGHE-ROERO-MONFERRATO
(Practical activities)
- Language: ITALIAN
- Campus: SPAZIO ESTERNO AL POLIMI, MILANO BOVISA
- Enrollment: 10-05-2022to hour 12:00 on
16-05-2022 - Subject area: Soft skill, personal and career development|Tech and society
- Teacher in charge
- ZURLO FRANCESCO
- Credits
- 4
- Hours to attend
- 25
- Prerequisites
Interest in service design and food and wine tourism; ability to work in a team (even a heterogeneous one), listening skills, envisioning skills; excellent graphic rendering skills and knowledge of the Italian language.
Students in CdLM in Design della Comunicazione; Digital and Interaction Design; Integrated Product Design; Interior and Spatial Design enProduct Service System Design Design per il Sistema Prodotto Servizio.- Max. number of students
- 10
- Selection Criteria
- You will be selected on the basis of the portfolio and CV submitted.
The average score at the time of closing of the call will also be taken into account. Priority will be given to students in CdLM in Design della Comunicazione; Digital and Interaction Design; Integrated Product Design; Interior and Spatial Design enProduct Service System Design Design per il Sistema Prodotto Servizio - Topics:
- design cellars, food and wine tourism, service design, territorial development
- Tag
- Communication and presentation skills, Product design, Social, Career development, Food and Agriculture
Description of the initiative
OBJECTIVES
The research aims to achieve the following objectives:
¿ Data collection and analysis on the context under study and on emerging trends, national and international, relating in particular to the food and wine sector and in general to that of tourist accommodation, to mapping and identifying insights and opportunities for the future;
¿ Understanding of user-profiles, their behaviors, and their experience as "wine tourists";
¿ Construction of an "identikit of the wine tourist" and drafting of a "protocol" relating to the reception in the wineries (with particular reference to the Design Wineries), transforming the results of the research into Strategic Scenarios (high-level), which will provide new perspectives for the Langhe Monferrato Roero Tourist Board.
APPROACH AND METHODOLOGY
The strategic design approach allows you to plan and define project steps, specific activities and related objectives. All research activities aim to collect primary and secondary data using different methods (desk research, case study, field visit, social network analysis), which will then be analyzed and interpreted to define problems, opportunities and possible solutions and experiences for the wine sector.
The activity will expect the active participation of students, both physically in presence during the field research and remotely carrying out desk reserarch and analysis activities (in team)
Duration
Calendar
- 18 maggio: riunione conoscitiva e preparazione delle attività di desk research-case studies (2 ore)
- 18-25 maggio: lavoro in remoto su indicazioni del team di ricerca (5 ore)
- 25 maggio: riunione follow-up per l'analisi dei casi studio e preparazione delle attività di ricerca sul campo (field) (2 ore)
- 8 giugno (10-16) field research (cantina da definirsi) (6 ore)
- 15 giugno (10-16) field research (cantina da definirsi) (6 ore)
- 22 giugno (10-16) field research (cantina da definirsi) (6 ore)
- 23 giugno-6 luglio: lavoro in remoto su indicazioni del team di ricerca (15 ore)
- 6 luglio: review e lavoro collettivo con il team di ricerca (2 ore)
- 6-15 luglio: lavoro in remoto su indicazioni del team di ricerca (5 ore)
- 15 luglio: presentazione finale (1 ora)
nb: le date potrebbero subire minime variazioni in base alle diverse disponibilità.