- Docente responsabile
- FRANCESCO ZURLO
- CCS proponenti
- Design del prodotto industriale - Integrated Product Design
- CFU
- 2
- Ore in presenza
- 6
- Prerequisiti
- Creativity and prototyping
- N° max studenti
- 500
- Criteri di selezione
- Design and construction feasibility of the proposed garment, in relation to the urban materials used;Sustainability of the project, understood as conscious reuse, material circularity and attention to the product life cycle;Consistency with themes of urban culture, reuse and recycling, as well as the ability to develop a strong storytelling connected to the Bovisa district, in line with the research of the Museo BAU and Collettivo AAA;Overall quality of the submitted materials, both in terms of conceptual strength and visual representation and project communication.
- Parole chiave:
- Circularity, FASHION DESIGN, Reuse, Urban Materials
- Tag
- Communication and presentation skills, Interaction design, Communication design, Interior design, Fashion design, Product design, Service design, Environmental and social sustainability, Social
Descrizione dell'iniziativa
Museo BAU Calls for Projects promote experimentation in the fields of design, visual arts, and contemporary creativity. They engage students and emerging creatives in design pathways that explore expressive languages, urban culture, and territorial storytelling. The calls offer visibility opportunities through events, exhibitions, and cultural collaborations.
WEAR THE CITY is a Call for Projects addressed to design students, dedicated to the design of garments and accessories developed under a single requirement: the use of materials recovered from the urban environment. The initiative aims to encourage reflection on the urban context and reuse practices through storytelling connected to the Bovisa district.
The winning projects will be exhibited during Design Week 2026. In addition, among the selected projects, 15 participants will take part in a design pathway in collaboration with Volvo Studio, aimed at the development of a limited-edition capsule collection, to be showcased during Fashion Week 2026 in Milan. The capsule collection will be created using automotive materials and components provided by Volvo.
The call is curated by Collettivo AAA and Museo BAU and includes online review sessions and extra-academic design support.
The competition is open to all design students, who may participate individually or in groups.
Periodo di svolgimento
dal February 2026 a March 2026
Calendario
-16 febbraio 2026 h: 6:30 p.m. - 7 p.m. Video meeting per il lancio della Call for Project, Presentazione e Q&A; Link alla videochiamata: meet.google.com/eza-esof-uxu
-26 febbraio 2026 h: 6:30 p.m. - 7 p.m. Revisioni online per i partecipanti: meet.google.com/baj-svrt-oii
-11 marzo 2026 h: 6:30 p.m. - 7 p.m. Revisioni online per i partecipanti: meet.google.com/wui-igqj-xov
-21 marzo 2026 entro le h: 6:30 p.m. Invio degli elaborati alla mail aaa.design.milano@gmail.com
-24 marzo 2026 comunicazione dei vincitori e inizio contatto più stretto per finalizzazione prototipo da esporre + partecipanti alla collaborazione con Volvo Studio
Note
For any questions or further information, please contact aaa.design.milano@gmail.com, using the subject line:
“PASSION IN ACTION_WEARE THE CITY _QUESTION” Follow us on Instagram for updates: www.instagram.com/museobau/