made in italy: strategy, marketing and innovation  - ed.1

DIPARTIMENTO DI INGEGNERIA GESTIONALE

"Made in Italy" represents not only a guarantee of origin but also embodies values of excellence, innovation, creativity, sustainability, culture, tradition, and beauty. Italian SMEs active in key sectors such as fashion, luxury, food, automotive, and hospitality are fundamental pillars of the national economy, significantly contributing to the country's economic and employment growth. The course is aimed at entrepreneurs and professionals from Italian SMEs, young professionals interested in entering the world of Made in Italy products, and candidates who wish to start an entrepreneurial activity with a particular focus on Made in Italy. "

The educational objectives of the program can be summarized as follows: - Develop Skills: Enhance the technical and managerial abilities of participants to optimize the production, distribution, and marketing of Made in Italy products. - Inspire: Stimulate creativity and innovation through exposure to best practices, case studies, and successful strategies in the sector. - Create Networks: Build a network of contacts among entrepreneurs, experts, and professionals in the sector to facilitate exchanges, collaborations, and business opportunities.

Bachelor or Master of Science degree. Foreign qualifications will be considered valid as far as equivalent in their respective University Systems.

Milan

Director: GIULIANO NOCI

Co-Director: ROBERTO SANTORI

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

FRANCESCO TESTONI

+39   3479673710

executive@gsom.polimi.it