strategic design. building new businesses and strategies through design - ed.20

DIPARTIMENTO DI DESIGN

The master is structured in theory modules, project and laboratory modules. The path finishes with a curricular internship or Professional project lasting 500 hours.

The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system for companies. The Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system. In particular, the programme proposes training on integration of product, services and communication components and developing specific skills aimed at improving the overall process quality (that is, production methods and contexts) and that of the results (that is, that of the actual and perceived quality) that set the cultural identity characteristics, sensoriality a sustainability of the designed solutions. These solutions thereby distinguish themselves for their ability to combine product quality with that of their environment and the social forms that create them. The objective is therefore to instil in participants a design capacity (problem setting and problem solving), an ability to envisage and generate ideas, produce and communicate images, initiative in terms of being able to identify the methods, resources and partners to reach a pre-established objective, an aptitude for managing complexity by integrating resources and actors in an innovative design process and, in turn, knowing how to integrate with them, vision as an ability to select information, an ability to identify trends, build a personal point of view and produce scenarios, acquire the tools needed to understand and recognise the "range of possibilities" within which to operate and the related innovative factors; acquire the skills needed to design and manage innovation of the various product-system components; acquire multimedia tools to present personal ideas and designs with the help of various communication support; develop and improve the skills to take on and innovate the intrinsic and extrinsic characteristics of the cultural identity of product systems.

The Specializing Master is reserved to candidates with a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain work experience and who intend to enrich their professional careers by working on the border between the design and management fields. Equivalent foreign qualifications in their respective University Systems will be considered valid.

Milan

Director: CABIRIO CAUTELA

Co-Director: FRANCESCO ZURLO

POLI.design S.c.r.l.

VIA DON GIOVANNI VERITÀ, 25

20158

MILANO

Dott.ssa ELISA PICCINI

+390223997225

selezioni@polidesign.net