executive in marketing & sales - ed.3

DIPARTIMENTO DI INGEGNERIA GESTIONALE

In relation to the objective of encouraging the process of developing continuous training courses, the temporal structure of the University Master's Degree in Marketing & Sales occurs through the subsequent accumulation of training credits through various coherent activities (classroom, distance learning, exercises, field projects) for a total of 60 credits corresponding to a total commitment of 1,500 hours. The time structure of the University Master's degree is a minimum of 18 months, involving training modules of 2 days per month from 9.00 to 18.00. However, variations will be possible depending on the needs of the companies involved. The program is divided into two main parts: the classroom part and a part-time project work lasting approximately 6 months in a project started in the company you belong to. The classroom lessons are divided into three parts: Core modules, general management basics, and elective courses chosen by the participant

Marketing is now an essential component of business competitiveness; one could say that the boundaries between marketing and strategy are becoming increasingly blurred. The sources of competitive advantage and the In fact, the center of gravity of a company is moving further and further downstream, transforming the experience with the customer into the component key to the value proposition of every company. The Master aims to train managers and practitioners through the most advanced marketing models and tools in the Italian and international panorama: thanks to the combination of field research activities, the development of original models, the use of laboratories"

Candidate holding Bachelor of Science are eligible. For candidates with a foreign degree, equivalent study titles in the respective educationalsystems will be considered..

Milan

Director: GIULIANO NOCI

Co-Director: LUCIO LAMBERTI

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

FRANCESCA COLUCCELLI

3484611428

executive@gsom.polimi.it