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Algospeak : how social media is transforming the future of language

Adam Aleksic

Ebury press

2025

From "brainrot" memes and incel slang to the trend of adding "-core" to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it, as a social media influencer, Aleksic is also intimately familiar with the internet's reach and how social media impacts the way we engage with one another.

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