LUXURY, FASHION AND DESIGN BETWEEN TANGIBLE AND INTANGIBLE: A POINT OF VIEW
(Convegni, Seminari, Conferenze)
- Lingua: INGLESE
- Sede: AULA VIRTUALE
- Iscrizioni: 27-04-2021alle ore 12:00 del
13-05-2021 - Area tematica: Soft skills, sviluppo personale e di carriera
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- Docente responsabile
- CAPPELLIERI ALBA
- CCS proponenti
- Design della moda - Design for the Fashion System - Design per il Sistema moda
- CFU
- 3
- Ore in presenza
- 25
- Prerequisiti
essere studenti (L e LM) del Politecnico di Milano.
- N° max studenti
- 200
- Criteri di selezione
- Si darà precedenza agli studenti del Corso di Laurea in Design della Moda e Laurea Magistrale in Design for the Fashion System;
a seguire, agli studenti di L/LM della Scuola del Design e infine al resto degli studenti del Politecnico in ordine di arrivo. - Parole chiave:
- BRANDING, CRAFTMANSHIP, CREATIVITY, DESIGN, EXPERIENCE DESIGN, FASHION, INNOVATION, LUXURY, ORGANIZATION, RETAIL, STRATEGY
- Tag
- Arti e mestieri, Business e gestione d'impresa, Design della moda, Moda, Produzione industriale
Descrizione dell'iniziativa
The "luxury" market has had a strong acceleration in the last 20 years in terms of volumes and consumers profiles, redefining the business rules: from a traditional artisanal context to a structured modern industry, in the respect of the highest quality and the original brands codes. In this new scenario it is important to share who are the main companies as well as the role of the most important geographies. In an evolving market the course has also the objective to underline the need for the innovation, as well as how to revamp the most traditional products. For the students interested in joining the market, it will be fundamental to support their choice by sharing the main objectives in the management roles as well as the growing importance of direct distribution in a logic of business efficiency.
THIS CLASS OFFERS THE UNIQUE VISION OF ENZO EQUESTRE, A TOP MANAGER SERVING IN THE LUXURY INDUSTRY FOR OVER 30 YEARS.
THIS CLASS OFFERS THE UNIQUE VISION OF ENZO EQUESTRE, A TOP MANAGER SERVING IN THE LUXURY INDUSTRY FOR OVER 30 YEARS.
- HE WILL SHARE WITH US HIS PERSPECTIVE ON LUXURY IN 5 LESSONS DEDICATED TO:
- 1.Luxury and fashion evolution, from the artisan vision to a large elite phenomenon
- 2.The product construction, the icon, the collection
- 3.The different roles in a creative company
- 4.The retail network as a tool (or the main way) to connect with the market
- 5.The more diffused business development models
Periodo di svolgimento
dal Maggio 2021 a Maggio 2021
Calendario
from May 17 to 21, at 5pm (every day)